The more likely problem is the format of
your email. Ask yourself the following question. Am I sure that everyone can see my email
alright? The answer, probably not, but you should be sure, well at least 90% sure because
there are always going to be quirky and weird email services and programs out there which
display everything differently from the standard way.

I presume you understand why email
formatting is so important to your email marketing campaign, if not here's a few
sentences that should enable you to understand.

>Our new product is so

>great, please buy our product, it's

>really cheap and

>great value.

>If you buy now you can save 55% off the

>normal

>sale price. You probably don't wont

>to buy from us because as you can see we don't take our

>job

>seriously, heck we don't even to both

>er to format our emails that

>we send out to our

>potential customers, but if you do for some reason still want to

>buy, click here.

When someone opens this email you instantly
lose any professionalism and credibility you may have had before. The effect is twice as
negative on your sales than the poor copy filled with misspelling problems. This is
because people won't bother to even read your email, never mind about them noticing poor
spelling and copy. If people don't even read your email then you're not going to make a
dime. Making money is what it's all about, that's why email formatting is so
important.

What can you do the make sure that at least
90% of the people you're emailing your message to can see it properly. Well there are two
or three things that stand out in my mind when I'm writing and therefore formatting my
emails.

First up there's line length, this is what I
consider to be the most important element when formatting. It's the main cause of the
silly looking email above. Most email readers such as Eudora, Pegasus and both Microsofts
Outlook and Outlook express will open on default to line lengths of 65 characters, so all
you've to do to avoid the problem is set your line length to 65 characters which equals
an indentation of about 2 and a half inches. Doing this will mean that almost everyone
you send emails to will all be seeing the same or similar layout.

I say almost because some older clients
don't have text wrap and your email could display as one long line of text. These clients
are dying fast especially as Eudora and Microsoft both offer a free client from their
respective websites, but for extra piece of mind always press the return button every 65
characters, doing this will eradicate the problem of older clients.

Make sure your paragraphs are short, maybe
around five or six lines, anything longer will take up too much space and the reader will
most likely find it very difficult to read. Again if someone can't read they also can't
buy. Having white space will make your email look and read better so remember five or six
lines per paragraph only.

The next point to remember when formatting
an email is that most email clients use fixed width fonts to display emails. This means
that if you're typing and formatting an email in Arial or any other non-fixed width when
in fact most of the people that are going to see it have email clients that use a fixed
width font such as courier, you can bet your bottom dollar that it's going to look very
messy for them.

Therefore always type your emails in
courier. The courier font looks good even when the person uses an email client which
defaults to a non-fixed width font like arial. Currently however the only big name email
client that doesn't default to a fixed width font is Eurdora so using arial just doesn't
make sense at all.

There you have it, the above few pointers
should steer you onto the right track and at least give your Ezine, autoresponder and
opt-in emails a chance of pulling a bit of profit for you.