As a rule of thumb you should remember that
almost anything that can be displayed or listened to on the Internet can be packaged into
an ebook.

This means that an ebook can be interactive
and can be very visually pleasing. This can be done without worrying about download times
as once the ebook is downloaded the first time all the media and associated files are
stored on the users computer.

What's also great about ebooks is the fact
they can be updated with the click of a button so the user always has the most current
version on his or her desktop.

Marketing with
ebooks

Using ebooks when marketing and promoting
your site or affiliate program can be a very powerful method, especially with free
ebooks.

Let's say you wrote an ebook on your subject
and offered it free on your website, people love free things and especially love free
information about a topic they're interested in so they will download it.

Included in your ebook you're going to have
links back to your website, product or affiliate program, since the ebook is on the users
computer they'll have permanent access to it, if it's a good ebook with lots of
information and one that you regularly update they'll use your ebook again and again
constantly seeing a link or banner which directs them to your site.

The more of your website visitors that
download your free ebook the more free exposure and repeat visitors you'll
get.

The real power behind ebook marketing
however is the viral aspect of it. Imagine that you post a little message inside your
ebook and on your website saying that other webmasters can give away the free ebook too
on their sites, they'll love this as it'll attract visitors and add value to their sites.
Again the more times their visitors download it the more exposure and free traffic you'll
get.

There are also lots of ebook directories on
the Internet where you can list your free ebook, so it's not unusual for a good ebook
full of information to be downloaded 10,000 times. This means every time one of the users
read it they'll think of your website and see your banner or link. Using ebooks truly is
a great way to get lots of free traffic in a short amount of time and to constantly have
your message in front of lots of people.