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Marcel Danesi says that "communication theorists generally focus more on the study of message-making as a process, whereas semioticians center their attention more on what a message means and on how it creates meaning" (Messages and Meanings: An Introduction to Semiotics, 1994). He implies that both communication science and semiotics are systematic studies of signs. Interestingly, Danesi comments that semiotics studies signification first and communication second.
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